While investors increasingly want to invest in sustainable businesses, they often don’t know how to evaluate them. As a result, despite the growing momentum behind sustainability, innovative cleantech startups are struggling to access the funding they need to expand and grow. ‘The hype is there, the awareness is there, but the pledges are not converting into real money,’ Oruçi explains. ‘It’s not reaching the startups that desperately need this cash.’ Alongside building an ecosystem, Cleantech360 advises companies on how to achieve their carbon-neutral objectives and how to undertake sustainability reporting. The latter is an urgent concern for many companies, particularly those affected by the EU’s corporate sustainability reporting directive, due to take effect in 2023.